Kyra Gray | UX Portfolio

User Research: Summary

I conducted interviews and created empathy maps to gain a deeper understanding of the users and their needs. Research revealed that a primary user group consisted of individuals who love animals and are motivated to help those in need.

Research revealed that users wanted a clear pathway to both locate animals in need of homes and learn how they could participate in the broader animal community..

User Research: Pain Points

Support

Users want accessible ways to learn how they can participate in and contribute to the animal community.

Process

Users want the adoption process to be quick, intuitive, and easy to navigate.

Information Architecture

In developing the information architecture, I began by identifying and listing key elements. However, through ideation and usability testing, I recognized the importance of expanding the content to more effectively meet user needs and deliver a richer, more engaging experience.

Persona: Anya

Problem Statement

Anya is an event planner who seeks opportunities to engage with the animal community, reflecting her passion for contributing beyond her professional work.

User Journey Map

By mapping Anya’s user journey, I identified opportunities to add additional pages and streamline existing content. This ensured that the app remained clear, uncluttered, and aligned with user needs.

Paper Mockups

When creating the mockups, I prioritized giving users direct access to the website’s core components — pet adoption, resources, and current news — to support a clear and intuitive experience.

Digital Mockups

As the initial design phase progressed, I ensured that screen designs were informed by user research insights and feedback, creating solutions that aligned more closely with user needs.

Low-fidelity Prototype

Using the finalized digital wireframes, I developed a low‑fidelity prototype to begin testing core user flows.

Usability study: Findings

Round 1 findings

An informative/contact page needs to be created
Image carousel layout is confusing
A pet page needs to be added

Round 2 findings

Some text is unnecessary
Sections should be better divided

Mockups Iteraction

After reviewing the original design, I adjusted the layout by changing the order of the resources and about sections, and redesigned the newsletter section to improve usability and visual flow.